Anything Goes In Old El Paso

Anything goes when it comes to filling an Old El Paso taco shell. With so many possibilities, it’s like each taco has it’s own personality.

So, for Old El Paso’s 2018 campaign, we gave a light-hearted voice to their tacos. In the process, we learned that they actually deal with human matters such as, picky teens, scary stories, and skip buttons.

We even introduced a few seasonal characters to social
to add some color to the talking taco world.

This campaign was produced directly with General Mills through my creative agency, Armstrong Aldrin + Collins.
As an avid taco lover, I actually wrote most of this campaign.

Halloween Seasonal Tacos

This site was hand coded by me, thanks to codecademy and the awesome community at stackoverflow.