Instagram France

French Stories Campaigns

Despite having a strong presence in the county, French
teens weren't creating as many Instagram Stories as their
US counterparts, and most of them didn't know how to use our new interactivity features (Questions Sticker, Polling Sticker, & Emoji Slider).

Working with a local agency (to ensure we wouldn’t
lose cultural nuance), we lowered the barrier to entry
by encouraging teens to turn boring, everyday moments, into fun interactions worth sharing on Stories.

In the end, we created 36 unique ads across 3 campaigns. These are a few of my favorites.